APARNA IYER

Designing for impact.
Building at scale.

Recent work

PayPal

Shop anywhere confidently

I enabled customers to personalize their shopping with PayPal and Honey while making sure their privacy was prioritized in every step.

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Target

Discover what's best for you

I empowered guests to make informed choices by comparing products and accessing new inventory in app via Target Plus.

Feedback

Aparna, your design skills are outstanding and you have deep empathy for users. Thank you for transforming our experiences into user-friendly and inclusive surfaces that serve all our guests.

Maxine Wicks

Director, Experience Design, Target

Thank you so much, Aparna, for combining both deep thinking and quick action on the settings work. Your probing on the team's workflow and making robust, well-thought-out suggestions for better ways of working was a valuable intervention, helping improve our collaboration and pace of work. Thanks for continually bringing thoughtful innovation to one of our most important projects!

Sam Robinson

Sr Manager, Content Design, YouTube

Aparna, thank you so much for your collaboration and partnership. I've learned so much through our working journey and I was blown away with yesterday's design presentation. It seemed effortless and polished thanks to you and the members of the design team. Bravo!

Alicia Broughel

Associate Legal Counsel, Airbnb

Really strong work on experience upgrades, Aparna. The framework you have built to strengthen and share your decision making is outstanding.

As always, your work has been super intuitive and helpful. Look forward to your continued partnership as we get through the Target+ program track.

Really strong work on experience upgrades, Aparna. The framework you have built to strengthen and share your decision making is outstanding.

As always, your work has been super intuitive and helpful. Look forward to your continued partnership as we get through the Target+ program track.

Alanna Baker

Vice President, Strategy and Operations, Target

VP, Strategy and Operations, Target

Great attention to detail and patience along with excellent design skills makes me highly recommend Aparna. We worked on Target Plus, which had a lot of complex reports, dashboards and lots of data points we needed to communicate quickly.

Andrew B.

Associate Director Engineering, Chewy

Thank you for all the effort you put into making our onboarding experience workshop a success! You truly collaborated to create a meaningful agenda, developed well-thought-out presentation materials, and led interactive activities that helped us to have productive discussions through cross-collaboration engagement. Your commitment to planning and active participation over the past few weeks has greatly contributed to setting us up for success within the program!

Michelle Kommer

Sr Manager, Enterprise Strategy, PayPal

Aparna has gone above and beyond in preparing end-to-end designs for reviews and taking in feedback, always centering them around the customer. Most recently, she walked senior leadership through multiple flows, and meticulously prepared for context upfront and comparison at the end to tell the 'story' of the different iterations from a customer perspective.

Katie Renfrow

Sr UX Researcher, Expedia

Thanks to Aparna for consistently pushing the limits of projects and trying to think outside of the box to create the best user experience. She strives to consider every bit of information available, and seeks out the info that isn't available if it can be impactful. Thanks for pushing forward!